BACKGROUNDCorrelation is a global investment firm specialising in the insurance sector. They partner with insurance entrepreneurs worldwide, offering more than just capital by investing time, expertise, and resources to foster long-term, sustainable growth.
Designed at the Intersection of Partnership
The contemporary Correlation brandmark visualises the heart of partnership. Two entities merge to form an enduring relationship. Each brings unique strengths that result in shared success. The brandmark has a graphic linework interpretation which can be used as a supergraphic or pattern for design executions.
The icon suite draws directly from the graphic linework of the Correlation brandmark, creating a visual language that feels both cohesive and intentional. Each icon is crafted with the same fluid, interconnected strokes—reinforcing the brand’s core theme of partnership and synergy. Through animation, these icons come to life, adding energy and movement that reflect a brand in action
