BACKGROUND

​​Frozen For You is a South African premium frozen meal brand that delivers chef-prepared, restaurant-quality dishes directly to your home. Their extensive menu includes a variety of options such as chicken, beef, lamb, fish, vegetarian dishes, soups, desserts, and sauces. Each meal is crafted by experienced chefs using high-quality ingredients, then blast-frozen to lock in flavour and nutrients without the need for preservatives.

FROZEN IS THE NEW FRESH

Frozen For You uses nature’s pause button — blast freezing — to lock in all the nutrients in the meals without adding preservatives. We explored how to incorporate blast freezing as the inspiration for the identity refresh and how this can form the foundation of the visual identity.